Your business card is the most important marketing tool that you'll ever purchase.
A business card sets the tone for how someone perceives your business. It's usually the first advertisement someone will receive from you. You'll pass them out at company functions, networking events, even at the grocery store, so your business cards need to work for your and not against. You can't pass out your radio commercial. You can't hand out your website, so your business card is the most essential business tool you'll ever purchase.
You have to separate yourself by standing out from the start. Your business card should reflect who you are, what you do and how well you do it.
The days of handing out a business card with just your name and phone number on thin linen paper are long gone. You have to make a lasting impression by making your business card a successful marketing tool. We can help turn your small 2.5"x3" card into a huge marketing asset.
Get the most out of your business cards with these helpful marketing tips:
- Include Your Full Name & Title on Your Business Cards.
This is obvious, but you'd be surprised at how many people have "generic" business cards that exclude important details. People want to know who they are dealing with. Great selling is about relationships between people, not companies, so include your name and title.
- Include Your Company Logo and/or Tag Line on Your Business Cards
Get a professional logo. People don't like to guess what you do and/or may not remember at a later time. If your company name or logo doesn't clearly state what it is that you do, include a tag line and show them what you do on your business card. This will allow you more time to build relationships instead of explaining what you do again and again.
- Include Phone Numbers & Address on Your Business Cards
You should include every phone number where you want to be reached. An 800 number will give potential customers a sense that they are working with an established company. If you don't want everyone to reach you via cell phone, consider printing one business card with and one without your cell phone. If you have a physical location, the address should also be included.
- Include Your Website on Your Business Cards
You should include your website address at www.your-domain.com. Make sure that your website compliments your business cards and other marketing media. Get a professional website.
- Include an Email Address on Your Business Cards
Include an email address from your-domain.com, not a Yahoo or Gmail account. This is another sign that you are not well established. Domains are inexpensive and should be purchased when choosing a business name. You might even consider naming your business based on available domain names. It really is that serious.
- Include a Professional Picture on Your Business Cards
Its likely that your business card will end up in a drawer full of other business cards. When that drawer gets opened, your warm smile should greet potential clients when they come across your card. People will forget your name, but they'll instantly recall your face and perhaps their conversation with you when your picture is on your business card.
- Use the Space Correctly
A business card is small at a mere 2"x3.5", but the impact it could have is huge. Don't try to cram a ton of information onto one side. Instead, invest in double-sided printing. The extra space will allow you to space out your information, making it easier to read and more appealing. Secondly, you'll double your chances of being found among a stack of single-sided, linen paper cards.
- Compliment Your Business Image
Print in full-color to incorporate your company colors so that your business card compliments your branding efforts. Secondly, if people compliment you about your business cards, they are more likely to hold onto it, which could lead to potential business or a referral.
Following these tips will ensure that your business card is truly working to help your business by getting more leads and referrals.
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